In the digital era, the value of a website to a business is absolute. It’s the cornerstone, the storefront, the 24/7 sales rep, and, in most cases, the first point of contact for many clients.

With shifts in consumer behaviour and constant upgrades in technology, however, it has become crucial for businesses to have marketing ready websites right from the outset. That’s right; this is not your quintessential website, it’s a marketing tool tailored for growth.

Even before we delve right in… What is a Marketing-Ready Website?

A marketing ready website is all about generating more leads and conversions by providing value and satisfaction to your customers. That means that the prospects from each stage of the buying cycle can be engaged with, nurtured, and converted to a sale right from the beginning.

To be an excellent marketing tool, a top-notch marketing ready website should encompass the following three elements:

1) The site design that supports visible calls to action.
2) Landing pages with eye-catching offers.
3) Wired for social media integration to make sharing and social interaction effortlessly easy.

The good news is that an excellent web design company can handle all the nitty-gritty of a marketing ready website. They do all the heavy lifting so you can be ready to lure in more traffic, make more conversions, and ring up more sales.

Without further dilly-dally, here are the top 3 reasons why you should embrace a marketing ready website right from day 1.

#1. Marketing ready website is 100% responsive across all devices

Gone are the days when buyers accessed your site through traditional desktop browsers. In fact, recent studies have revealed that when shopping for services and products online, users are now using smartphones 20% more and tablets 50% more compared to laptops and PCs. What a wake-up call, right? True to that, a marketing ready website is 100% responsive and compatible with Windows, iOS, and Android devices.

#2. Easy to update and navigate

This marketing tool is a win-win for both businesses and customers. Updating content, for one, is effortlessly easy using highly popular platforms like WordPress. Of course, an easy-to-navigate website will attract more traffic, leading to more conversions.

#3. It’s built for success

Right off the bat, a marketing ready website is integrated with lots of marketing tools that’ll take your email, social media, affiliate, and SEO marketing to a whole new and exciting level. With SEO, for example, your website prepped to rank higher on leading search engines, making it easier for potential clients to find you. With data gathering and tracking tools infused into the site, you can easily tailor your content and products for better conversions.

There you are – why a marketing ready website is a must-have. With this handy marketing tool, you can easily stand out in a sea of competition.

FOCSSY

I’m FOCSSY’s founder, entrepreneur, multilingual, fitness fanatic, avid burger lover and reading enthusiast. When I don’t code or design while sipping my favourite coffee blend, you can find me training relentlessly at the local gym, reading, or playing with my awesome dog.